5 Must-Dos to make your website SEO friendly
website SEO friendly

5 Must-Dos to make your website SEO friendly

April 3, 2024 ◊ By Georges Wansek

5 Must-Dos to make your website SEO friendly

Optimizing a website or a blog for best SEO results can be a full-time job and extremely technical. However, without a tech deep dive, there are a few steps we can take to make our website SEO friendly. Here's how to improve our ranking on Google.

Let’s start with a definition:

Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic to a website or a web page from search engines like Google. There are other search engines such as Yahoo, Bing, etc… however, more than 90% of online searches are done on Google, Bing coming second with a little over 3%. Focusing on Google results is a smart first step.

Ranking on Google can be a real challenge with a lot of criteria to consider:

  • Keywords: the actual search terms typed into search engines and how often a particular keyword is found on a page
  • Relevance: how relevant the content on a specific page is in relation to a keyword
  • Competition: how many other website you’re competing against for a specific keyword
  • Length of time: how long your content has been published. Was it published yesterday or has it been online and giving data to Google for years?
  • And many more…

Over the years, I have consistently used the same 5 must-dos with all of my client’s websites. This framework delivers decent results without spending lots of time, without diving into complicated tech processes, and without paying expensive fees to an SEO company.

Let’s keep one thing in mind as you dive into this SEO framework: it’s not just a matter of getting those MUST-DOs done and running to Google to see if you can find your site right away. Google is a big ocean of data and information. There are whales in that ocean and at the beginning, you might just feel like a small fish. Take steps, optimize where you can, and be patient to set realistic, achievable goals towards making your website SEO friendly.

Here are my 5 Must-Dos to make your website SEO friendly.

website SEO friendly

#1: Create a Google Analytics account for your site

Google Analytics is a platform that collects data from your websites to create reports that provide insights into your business.

How it works:

  • Create a Google Analytics account
  • Add a small piece of code (provided) to each page on your site
  • Every time a user visits a web page, the tracking code collects anonymous information about how that user interacted with the page, such as:
    • Type of browser used
    • Device and operating system on which the browser is running
    • Traffic source (direct traffic, search engine, social media, ads…)
  • The data collected on your site is then packaged, sent to Google Analytics and  processed into reports.

Is Google Analytics a SEO tool?

No it isn’t per se, however there are reasons why you want to have a Google Analytics account for SEO purposes:

  • It will serve to validate your site with Google Search Console (Must-do #2)
  • The more data you can give Google about your site and how your visitors interact with it, the more Google knows about your site, its content, and how your content performs.

This data is beneficial for SEO in the end.

website SEO friendly

#2: Create a Google Search Console account for your site

Google Search Console (previously Google Webmaster Tools) is one of the most powerful, free SEO tools out there. Google offers this service for free to help you monitor, maintain, and troubleshoot your website’s presence in their search results.

It can be used to find and fix technical errors, submit sitemaps, see backlinks, and more.

I know! A lot of technical words.

In short and simple terms, it is THE GOOGLE PLACE that interacts with your site for search results.

You do not need a Google Search Console account to appear in Google search results. However, it helps you understand and improve how Google sees your site and its content.

Google Search Console offers great SEO tools and reports:

  • It confirms that Google can find and crawl your site. Ensuring that Google can actually FIND your site and index it.
  • It fixes indexing problems and requests re-indexing of new or updated content.
  • You can view Google Search traffic data for your site:
    • how often your site appears in Google Search,
    • which search queries show your site, how often searchers click through for those queries, and more. This is very valuable when you’re ready to dive deeper into SEO optimization for your site.
  • You receive alerts when Google encounters indexing, spam, or other issues on your site.
    It shows you which sites link to your website.
    You can troubleshoot issues for mobile users and other Search features.

Opening an account with Google Search Console is free. It is definitely THE PLACE to learn about how your website is performing in Google Search results.

website SEO friendly

#3: Install an SEO tool on your site to optimize content for searchability

After you’ve connected your website to Google Analytics and Google Search Console, the next step is to look at your existing content to see how it can be optimized for better search results.
To do that without help from an SEO tool, you would have to be an SEO expert. So the natural NEXT step is to install and configure a tool for the specific type of website platform you use.

Depending on the platform you choose for your business website, an SEO tool may already be installed and ready to activate.

Established rules will improve your site's performance when someone does a search on Google.

Those rules take the following into consideration:

  • The title of the page
  • A hierarchy in terms of “Tags” used for titles and subtitles on your page (tags are like keywords which define how web browsers will format and display your content. As an example: The main title on a page usually has a H1 tag, the section titles on that page have a H2 tag, paragraph titles have a H3 tag and so forth)
  • A “meta” description, which is a short introduction for the page
  • The number of words on your page
  • The keywords you want your page to be optimized for
  • The number of times your keywords appear on that page
  • Whether or not the keywords appear in the first paragraph on your page
  • Whether or not the keywords appear in the title and meta description for your page
  • If you use images on your page, whether or not those images have what we call an “alternate text” available and whether the keywords are part of the “alternate text”
  • Whether or not you have links on your page that redirect to other websites
  • Whether or not you have “internal” links, links that redirect to other part of your own website

Optimizing this for every single existing page on your site can be a daunting challenge. Finding and installing the perfect SEO tool that walks you through the process with ease for each page is an absolute MUST-DO.

5 Must-Dos to make your website SEO friendly - 4

#4: Optimize strategic pages on your site with the SEO tool you’ve selected

You noticed I said to optimize “strategic pages”. Not all pages on a site need to be optimized.

There are two types of pages on a site:

  • Pages that are visible by everyone
  • Pages that are restricted to logged in users only (such as courses, memberships, etc…)

We are only interested in optimizing the pages that are visible by everyone, those are the ones that can be found in search engines like Google.

Also, not all pages on a website have SEO type of content. For example, a Contact page with just a few words and a contact form isn’t a page we should spend time optimizing.

For best results, make a selection of the pages (including blog posts, products, etc…) that you feel are good pages for search engines and optimize them with the help of the SEO tool you’ve selected for your site.

Being strategic with your optimization time is a MUST-DO.

5 Must-Dos to make your website SEO friendly - 5

#5: Create more strategic pages to leverage searchable content

The key to be found on Google is to have as many “strategic” types of pages on your site. By strategic, I mean public-facing pages that can be optimized for specific keywords and have enough relevant content in relationship to those keywords.
By creating new SEO optimized pages, you are simply creating more opportunities to be found.

There are multiple ways to achieve this. One of the best ways is by creating and maintaining a blog. A blog is very powerful and definitely helps your website’s ranking on Google.

SEO benefits of a blog:

  • Every single new blog post you create is a “strategic” page that can be optimized for SEO
  • Every new optimized page is another opportunity to be found on Google

It’s THAT simple!

Additional benefits of a blog:

  • It increases your authority in your marketplace as your content becomes a reference for others
  • It gives a reason for visitors to come back and see everything else you have on your site, including your digital products and offers
  • You can share your blog posts on social media, giving you more visibility and using social media networks as a source of new traffic for your website
  • Others can share your blog posts and/or your social media posts, giving you even more visibility, authority, and opportunities to generate new visitors to your site
  • You can promote your offers and products on your posts, making them evergreen

All of this is done “organically” without having to pay for ads. A blog is absolutely one of the best ways you can help your website’s SEO performance and consistently create strategic pages to increase your potential to be found on Google.

This is a MUST-DO to make your website SEO friendly.

In summary

Making your website SEO friendly can seem daunting and technical, but there are simple steps to improve its ranking on Google. Understanding the basics of SEO, including keywords, relevance, competition, and time, is crucial.

Here are my five essential actions that consistently yield positive results.

  1. Create a Google Analytics Account: This tool provides insights into website traffic, aiding in understanding user interactions and content performance, indirectly benefiting SEO efforts.
  2. Set up Google Search Console: This free tool helps monitor and maintain a website's presence in Google's search results, providing data on your site visibility, indexing, traffic, and more.
  3. Install an SEO Tool: Leveraging an SEO tool streamlines the optimization process by considering various factors like page titles, meta descriptions, keywords, and internal links, thus enhancing searchability.
  4. Optimize Strategic Pages: Focus your optimization efforts on pages visible to all users, such as blog posts and product pages, prioritizing those with SEO-friendly content and potential for higher visibility.
  5. Create More Strategic Pages: Regularly publishing website SEO friendly optimized content, especially through a blog, expands your site’s visibility, authority, and opportunities for organic traffic growth.
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