Best Wordpress SEO practices - How to get results every time
best wordpress seo practices

Best WordPress SEO practices – How to get results every time

February 21, 2024 ◊ By Georges Wansek

Best WordPress SEO practices – How to get results every time

When it comes to getting our website content noticed on the internet, understanding the best WordPress SEO practices is key, that is if we are using a WordPress built website, blog and/or S.M.A.R.T. Website. But with so much information out there, it can be overwhelming to know where to start. Let’s see if we can take a look at the essential strategies to achieve best results every time.

Our website is a treasure chest hidden in a vast ocean of information called the internet. AND, if we really take a close look at the questions most people ask all the time, when they refer to the internet in relation to content, what they mean is Google. How many times have I heard this: “How do people find me on Google?”.

Search Engine Optimization, or SEO, is the map that helps people find our content. Its purpose is to improve our website's visibility on search engines like Google, but not just Google, even though it may very well be the most popular search engine.

SEO concept

The concept is very simple:

  • We have a website
  • That website has web pages
  • Those pages have content, such as texts, images, etc…
  • We want people who are looking for our content to find us when they do a search on Google
  • Our desired outcome? More traffic, more leads, and ultimately, more success for our online business.

The big question

The question is this: what can we do to give our website, our pages, our content more visibility when people do a search online?

There are a few things we need to understand.

First, SEO is not a quick fix; it's a long-term strategy. I can’t tell you how many times I have created websites for clients and gotten phone calls a day after their site was finished and visible online, telling me they couldn’t find their site on Google. If you expect your website and content to appear on the first page of Google a day after it’s published, I can tell you this: it won’t happen.

There are so many variables to take into consideration, I believe it comes down to this: there is what we can do and should do to optimize our content, and then we need to be realistic and patient.

The second thing we have to understand is that SEO isn’t the only way to drive traffic to our websites. We should definitely supplement our SEO strategy with social media sharing, using hashtags on those shared posts on social media, and/or one that I love using paid traffic to our website or blog through social media advertising. We can get amazing results fast even with a small budget.

People often wonder what SEO is and why it's important for their online businesses. Simply put, SEO helps our website rank higher or even just rank in search engine results, making it more likely that people will find our content and visit our websites.

Key SEO components

The key components of SEO include but aren't limited to strategic keyword selection, crafting compelling titles, and using those keywords strategically throughout our content.

Having a blog is crucial to getting results with SEO because each blog post presents an opportunity to optimize for a specific keyword. When I say the word 'keyword', it isn’t just a simple word, search engines have been using what we call long-tail keywords for a long time. For example:

  • SEO is a keyword
  • WordPress is a keyword
  • WordPress SEO is a keyword
  • WordPress SEO practices is a keyword

Wondering which keyword I used to optimize this blog post?
I think you guessed it by now, I used “Best WordPress SEO practices”.

The question that everyone wants to know, how do we get better results?

In other words, how do we improve the ranking of our content in search engines?

I use a two-step process.

Step 1: set up a blog

I recommend setting up and configuring a blog on our website with specific features that make it easier to optimize our content for SEO. I suggest using a S.M.A.R.T. Website, as it comes already pre-configured with everything we need for SEO optimization. Plus, it offers additional features such as a shop, funnel builder, and online course integration, making it ideal for monetizing the blog down the road or even from the very beginning.

One of the things that is important to include is the creation of post categories. We want to assign all of our blog posts to specific, meaningful categories. Google loves a content structure that is relevant. Actually, if there was one word to remember about SEO, that would be the word “Relevance”. Search engines like Google are all about relevance and serving people who are searching the internet with the best and most relevant content. So setting up the blog correctly from the beginning increases relevance and improves SEO results.

Now, why do I recommend blogging?

Think of it this way. We want our content to be found online, and we know it’s all about relevance. How relevant can a single page on a website be? It can only be optimized for one single keyword (or long tail keyword).

So how do we create more pages that are relevant for more keywords?

You guessed it, by blogging, because every single blog post IS a web page that can be optimized for a specific relevant keyword. So the more we create blog posts, the more we give our website opportunities to be found online for different searches. Blogging ranks very high in my list of best WordPress SEO practices.

Step 2. Create an effective blog content creation strategy

There are more than one way to create and optimize content for SEO and if you do a search on Google, you will find a vast amount of resources on that topic. But, sometimes too much resource can be overwhelming. What I have observed though is too often we either approach our SEO strategy backwards or we simply do not have a strategy at all. What I mean by backwards is we write content and then we fight to try to optimize it.

There is a better way to approach content creation. That is by using a proven framework that ensures our desired SEO results. This process should include strategic keyword selection, crafting great titles, and using keywords effectively throughout our content. We should include in our strategy help from tools such as the popular Yoast SEO plugin for WordPress that can streamline this process and ensure that your content is optimized for search engines.

I’m all up for using best WordPress SEO practices, so I have written my own framework and highlighted it in a checklist. I use every time and consistently get results like this:

What about existing content you may ask?

My answer is this: it depends on how much time you're willing to invest. Once you have a process in place, a process that works, it may be worth going back and optimizing existing content. Valuable, relevant content that isn't optimized for SEO is like burying treasure and forgetting where we put it. Keep in mind that we can do this task over time, one post at a time, it will definitely be beneficial in the long run.

Can we optimize content other than posts?

Yes, definitely. We should optimize our pages, the ones that have enough relevant content that are worth optimizing. If you have a shop with products, keep in mind that products and their description can also be optimized for SEO. Here again, the Yoast plugin for WordPress can be very handy.

In conclusion

Getting great results with SEO is entirely achievable. By creating regular content and following an effective strategic process, we can make it easier to optimize our website content for SEO and increase your website's visibility. And, once optimized, our content can yield results for a long time, even years after it is created.

What strategies have you been using that have yielded results, and what hasn't worked for you? Share your experiences in the comments below!

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4 thoughts on “Best WordPress SEO practices – How to get results every time”

    1. Hi Tom,
      SEO is a process and you have to decide if this should be your priority right now. Bring it up for discussion during one of our support calls first, we can discuss how it fits in your overall strategy.

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