Blog versus Website - Which is better in 2024 & beyond!
Blog versus Website

Blog versus Website – Which is better in 2024 & beyond!

February 28, 2024 ◊ By Georges Wansek

Blog versus Website – Which is better in 2024 & beyond!

When it comes to establishing our online presence, the choice between a blog and a website can feel like a tough decision. Each has its own set of advantages and disadvantages. Let's dive into the world of blog versus website to see which one might be the better fit in 2024 and beyond!

Blog

A blog is like our own corner of the internet where we can regularly share our thoughts, expertise, and updates with our audience.

Here are some reasons why starting a blog might be a great idea.

  • Blogs are easy to start: Setting up a blog is a breeze. With just a single page, we can have our blog up and running in no time.
  • Blogs are easy to grow: Regularly publishing articles (or posts) allows our blog to grow steadily over time.
  • Blogs are great for authority building: Blogs are a wonderful way to position ourselves as authority in our field. In return, this is helping us to stand out from the crowd. Getting attention is becoming increasingly more difficult than ever, especially if social media interaction is not our jam.
  • We own our content on a blog: Everything we publish on our blog belongs to us, giving us full control over our content. This is a big one in my opinion. Whatever happens to social media platforms, our content on our blog remains intact. It’s one simple web address to direct people to.
  • Blog links are shareable: We can easily share links to our blog posts with our audience. Our blog post content is an amazing source of non-salesy marketing material. This is great in my opinion. We can repurpose our content at any point in time, and provide value AND authority at the same time.
  • Blogs are great for lead generation: Blogs are excellent for growing an email list. We can provide visitors with a way to subscribe for updates or other incentives.
  • Blogs can be expanded. We can expand our blog with additional features and even offer digital products for sale. When done right, blogs are nothing else than a S.M.A.R.T. Website that is ready to grow any way we want.

Additional blog benefits

  • Blogs are SEO engines: I’ve posted on SEO before and mentioned how blogs are the best way to grow content that can be SEO friendly. Each blog post can be optimized for search engines, making it easier for people to find our content. If you’d like to read more on that topic, refer to my recent post Best WordPress SEO practices – How to get results every time.
  • Blog post are easy to share on social media: Sharing blog articles on social media can drive organic traffic back to our blog. So it is much better in my opinion to use social networks to drive traffic to our own blog than the other way around.
  • Blogs are a great engagement tool: Each new post gives us an opportunity to engage with our email list subscribers. Have you ever felt short of ideas for an email to your list? Share your latest blog post.

Despite these benefits, there are a couple of drawbacks to consider:

  • Simplicity: Blogs may feel too simplistic initially, especially if you're used to more complex websites. And that can stop you from choosing that option. But personally, I prefer to look at blogs from the perspective of their benefits.
    Consistency: Maintaining a blog requires consistency in publishing content, which can be a commitment.

Website

A website is a more traditional online presence that can be made of multiple pages and features.

Here's why you might opt for a website:

  • Design flexibility: Websites allow for intricate designs and can be customized to suit our brand perfectly. However, this is also true for blogs; they can be branded and expended with the same intricate designs and customization options.
  • Rich functionalities: Websites can include various features that enhance user experience and functionality. These benefits are usually the reason why businesses and entrepreneurs choose to start with a website. But here again, my experience is that the same features and functionalities can be added to blogs.
  • Business legitimacy: For businesses and entrepreneurs, a website can lend credibility and professionalism. And that is usually the main reason why solopreneurs want a website from the get-go. But I believe that a well-done blog can lend the same level of credibility, if not more.
  • Online business potential: When you create a website with a S.M.A.R.T. Website concept, you can create a robust online business platform with options for memberships, online courses, digital products, or even a full e-commerce site. BUT, that is also true when we start our blog with the S.M.A.R.T. Website concept. Could we call it the S.M.A.R.T. Blog? I guess we could!

Like blogs, websites also come with their own set of challenges:

  • Websites can be time-consuming to build: Creating and launching a website, especially with multiple pages and functionalities, can be time-intensive, even when we outsource the creation. Outsourcing the design and layout can save an incredible amount of time though. So that may be something to keep in mind.
  • Higher investment: The initial investment required to build a website may be higher compared to starting a blog, regardless of whether we look at DIY options or whether we want to outsource.

Which is better in 2024 and beyond and why?

In today's digital landscape, where social media platforms are overcrowded and content can easily get lost in the constant growing noise, owning our platform is more crucial than ever. Because everything we create on social media gets diluted quickly, content can be hard to find and referenced. This is where blogging shines. By starting a blog, we establish a space that we own entirely, where our content can thrive without competing for attention.

Blogging allows us to cut through the clutter, positioning ourselves as authority in our niche. Because of the potential for SEO optimization, lead generation, and seamless integration with social media, a blog offers numerous benefits for individuals and small businesses alike.

But what about websites you may ask?

While they have their place, starting with a blog and expanding it into a website-like platform offers the best of both worlds. We can begin with a simple blog and gradually incorporate additional features and functionalities as our needs evolve.

Simply put, a blog site is very attractive, easy to start and cost effective.

My recommendation today for anyone looking at transitioning online is to get started with a blog site, as long as the blog site platform allows for growth with digital products for-sale capability.

Blog versus Website - My final word.

If you're starting from scratch and aiming to hit the ground running in 2024 and beyond, my recommendation is clear: start with a blog. Pair it with an email list to maximize engagement and growth opportunities. Because of its simplicity, cost-effectiveness, and potential for expansion, a blog sets you on the path to an easy transition online without the overwhelm.

What are your thoughts on the blog versus website debate? Which option do you prefer, and why? Share your insights in the comments below!

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4 thoughts on “Blog versus Website – Which is better in 2024 & beyond!”

  1. This is a really fantastic breakdown of the pros and cons of a blog versus a website. Funny thing is I never thought of them as two separate things. 🤔

    I guess I created my website first and then my blog, but my blog is an integral part of my website and SEO strategy.
    .
    But for people starting out, I think this is really a good guide to deciding where to put your time and energy. ⭐️

    Thanks for your insightful research and development of this useful resource.

    1. Hi Pam, thank you for the feedback and I’m glad you found value. Actually they are not necessary two separate things, they can be but don’t have to be. And that’s my point, if you start with the right platform, then you can turn the blog into a full-blown website with all the capabilities that we know, but it is an easier process with many benefits versus trying to build a full website with courses, etc… from the beginning.

      I may have the perfect pre-configured blog site to get started 🤷 😁…… Oops, did I say too much?

  2. Dr. Tom Kovacs

    Hi Georges thanks for the clarity. Putting together website is a little overwhelming. I think with all the content that I have starting with blog would be a great idea. Thanks for all you do.

    1. Georges Wansek

      Hi Tom, I’m glad you are finding it clear. Starting with a blog definitely makes a lot of sense, it’s easier to manage initially, yet with your site, you retain all the enhancement capabilities. I would encourage you 100% to take that option.

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