Website Cost: How to Make a Profitable Website
profitable website

Website Cost: How to Make a Profitable Website

January 31, 2024 ◊ By Georges Wansek

Website Cost: How to Make a Profitable Website

In the world of online entrepreneurship, the quest for a "profitable website" is often covered in mystery and uncertainty. My experience has been that it always leads to the big question: "How much does it cost to make a website?" But there's a trick – it's not just about the money. We need to shift our focus from the cost to the investment we make and what we get back in return, known as Return On Investment (ROI). Let's explore how to build a website that not only works but also proves to be lucrative.

Shifting Perspective: From Cost to Smart Investment

From a business owner's perspective, the cost of a product or service is only part of the equation. Consider two customers: one spending $2000 with minimal returns and another investing $4000 with a 2X ROI. Although the latter appears more expensive, it is, in fact, a superior investment.

This idea applies when we're creating a website for our business.

Building a Money-Making Website: The Must-Haves

To make a profitable website that is ROI driven, we need to focus on a few things:

1/ Scalability

A website should be scalable, capable of starting small but with the potential for growth. Integrated payment solutions and the ability to sell digital products such as downloads, online courses, and memberships contribute to scalability.

2/ Marketability

A profitable website must be marketable. It should offer the functionality to create sales funnels without relying on third-party solutions, ensuring a seamless process for attracting and converting customers.
 Too often I see entrepreneurs using third-party solutions for their sales funnels only to struggle with the tech to connect them to their websites. It is easier to have it all in one place.

3/ ROI-ability

An effective website is one that not only has the ability to sell digital products but also provides tools to view sales reports so that we can easily measure the ROI on the initial investment.

The S.M.A.R.T. Website Advantage

Now, think of the S.M.A.R.T. Website as your secret weapon. It’s already set up to be Scalable, Marketable, and ROI-able.

For someone starting a business alone, this is a game-changer as it is a powerful asset for solopreneurs seeking to create a profitable website.

Conclusion: Asking the Right Questions for Success

Instead of fixating on the question of how much it costs to create a website, we should shift our focus to more critical inquiries. Questions like "What is the investment required?" and "What kind of ROI can I expect based on the products I intend to create?" pave the way for a strategic approach to website development.

Starting with a S.M.A.R.T. Website becomes a pivotal step that sets the stage for success in our journey toward crafting a truly profitable online business.

And here's a tip: this isn’t just for websites. If you have customers asking about the cost of your products or services, encourage them to think about the investment and what they'll get back. It's not just about spending money; it's about making it back and then some.

money making website mockup with bonus
Money Making Websites

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